Niche Market Focus Aruba Tan operates within the advertising services industry with a small team, indicating potential opportunity to provide targeted digital marketing solutions to enhance their brand visibility and client acquisition efforts.

Digital Technology Adoption Utilizing advanced cloud services like Amazon Web Services and Google Cloud suggests Aruba Tan values innovative digital infrastructure, opening avenues for offering complementary technology integrations or marketing technology consulting.

Expanding Online Presence With a website built on modern frameworks such as React and Gatsby, there is an opportunity to propose advanced web development or SEO services to strengthen their online marketing capabilities.

Growth Potential While currently small, comparisons with larger competitors like Sun Tan City and Palm Beach Tan reveal significant room for growth, making strategic marketing support and customer engagement tools attractive sales propositions.

Market Differentiation Focusing on their local presence in Lafayette, Indiana, offers chances to develop localized advertising strategies and community engagement campaigns that could differentiate Aruba Tan in the competitive tanning and advertising sector.