Market Leadership Aruna stands as Indonesia's largest integrated fisheries commerce platform, with a robust digital infrastructure connecting small-scale fishermen to international markets, presenting an opportunity to expand digital payment solutions, logistics services, and premium product offerings within the fisheries sector.

Sustainable Trade The company's focus on transparent pricing and fair trade practices aligns with growing global consumer demand for ethically sourced seafood, enabling potential sales of eco-labeling, traceability solutions, and sustainability certifications to enhance brand trust and market positioning.

Technology Utilization Using a modern tech stack including PHP, Bootstrap, and Google Tag Manager indicates openness to digital enhancement, providing opportunities to introduce advanced analytics, customer engagement platforms, or AI-powered supply chain management tools for the fisheries industry.

Growth Potential With a funding amount of 3.2 million dollars and a revenue range of 10 to 50 million dollars, Aruna presents a mid-stage growth profile, making it an attractive partner for B2B solutions like financial services, inventory management, and cross-border trade facilitation to accelerate expansion.

Competitive Positioning As a key player in Indonesia's fisheries market, Aruna's established presence offers potential collaboration opportunities in expanding into other Southeast Asian markets or developing innovative supply chain technologies that can strengthen its competitive edge and capture emerging market trends.