Market Leadership Aruna holds a dominant position as Indonesia's largest integrated fisheries commerce platform, connecting small-scale fishermen to global markets through transparent digital trade. This provides a strategic entry point for supply chain solutions and fintech services tailored to the fisheries industry.

Digital Commerce Expansion The company's focus on creating transparent and fair trade through digital platforms indicates potential for partnerships in logistics, supply chain optimization, and payment processing solutions that enhance efficiency and trust in fisheries trade.

Growing Market Presence With a workforce of up to 500 employees and significant revenue, Aruna demonstrates strong market traction in Indonesia, suggesting an opportunity to expand technologically driven services such as data analytics, farm-to-market tracking, or sustainability reporting tools.

Tech Utilization Aruna's use of modern web technologies and digital platforms signals an openness to adopting innovative solutions, which makes it a viable prospect for introducing IoT, AI, or enhanced e-commerce tools aimed at improving fishery sustainability and operational transparency.

Sustainability & Fair Trade By emphasizing fair trade and transparent pricing, Aruna aligns with growing global demand for sustainable seafood and responsible fishing practices, presenting opportunities for collaboration on certifications, traceability solutions, and eco-friendly initiatives to boost market appeal.