Strategic Partnerships ARUP's nonprofit status and University of Utah affiliation, large and diverse test menu, and R&D leadership create opportunities to collaborate with pharma, biotech, and academic researchers on test development, multi-site studies, and access to patient cohorts; propose joint development of assays, clinical trials support, and data-sharing arrangements.

Data Analytics Growth Recent launch of National Infectious Disease Test Positivity Trends Dashboard signals readiness to monetize data analytics; propose offering additional pathogen dashboards, real-time surveillance, and EHR/LIS integrations; discuss data licensing arrangements, API access, and analytic services to health systems, payers, and public health agencies.

Advanced Testing With more than 3,000 tests including molecular and genetic assays, ARUP is a leading reference lab; opportunities to partner on expanding NGS/genomics panels, lab automation, AI-driven test prioritization, and volume partnerships with hospitals and labs that need flexible reference testing capacity.

Outsourcing Networks As a national reference lab with broad capabilities, ARUP is well-positioned to serve hospital networks and IDNs seeking outsource testing, specialized tests, and centralized data; sales plays could target system-level outsourcing deals, menu expansion, and cross-border testing for multi-site networks.

Brand Leadership ARUP's recognition of leaders (Top 10 Influential Women) and industry awards, alliances with conferences (AIM) and major meetings (AAN) present entry points for sponsorships, speaking engagements, and co-marketing; leverage credibility to engage at scale with decision-makers in hospitals, health systems, and life sciences firms.