asambeauty Employee Directory
Personal Care Product ManufacturingBavaria, Germany201-500 Employees
asambeauty is a German personal care product manufacturer based in Unterföhring, Bavaria, employing between 201 and 500 people and described as a family-owned business within the BHI Beauty & Health Investment Group. Founded about 60 years ago, it began as a private-label producer and has evolved into a multi-channel beauty company operating in e-commerce, retail, and TV sales. It offers its own brands, including M. Asam, ahuhu, Youthlift, and Kräuterhof, spanning skin care and other categories such as decorative cosmetics and hair care. The company maintains an in-house research and development team of more than 30 staff and holds several patents. Sustainability and social responsibility are core, with cruelty-free and predominantly vegan products, a packaging concept with refills, and a fully German value chain with production sites in Bavaria and Rhineland-Palatinate. As a holding, it is part of BHI Beauty & Health Investment Group, which includes M. Asam GmbH, ASAMBEAUTY GmbH, ahuhu GmbH, InnoBeauty GmbH, and Asam Betriebs-GmbH.