Funding scale Ascend FS has a track record of raising over $1.5 billion for a diverse set of nonprofits and sports organizations, indicating strong demand for advanced fundraising technology and scalable raffle solutions that can be upsold to larger teams and events.

Sports sector focus Active engagement with major leagues, collegiate athletics, and philanthropic foundations (NFL, MLB, NBA, NCAA, Yankees Foundation, etc.) suggests expanding opportunities to cross-sell into more teams, tournaments, and charity partnerships seeking 50/50 raffles and lottery programs.

Product expansion Recent leadership changes and emphasis on ChangeIt and collegiate expansion indicate potential for upselling enhanced software features, integrations, and tiered solutions to larger clients and new verticals within sports and philanthropy.

Tech stack leverage Utilization of widely adopted tools (PostgreSQL, PayPal, Zendesk, Notion) and design/ads platforms signals readiness to integrate with enterprise systems and provide seamless fundraising experiences, a selling point for IT and operations stakeholders.

Scale-ready deals Mid-market to enterprise alignment is supported by revenue range and client diversity; target prospects include large charities, major foundation programs, and multi-team sports partnerships seeking robust, compliant, scalable raffle platforms.