Fundraising Scale Ascend FS has raised over 1.5 billion for diverse nonprofits and sports entities, indicating a proven fundraising platform with room to upsell enterprise features, enhanced analytics, and more complex raffle programs for larger or multi-venue organizations.

Sports Partnerships Active engagement with major leagues and college programs (NFL, MLB, NBA, NCAA, etc.) plus high-profile events suggests opportunities to expand into additional teams, annual raffles, and stadium-level sponsorship raffles for new franchises or events seeking scalable fundraising tech.

New Leadership Recent CEO appointment and leadership changes indicate a potential opening for strategic initiatives, cross-sell with ChangeIt product offerings, and renewed sales motion targeting growth segments such as collegiate athletics and charitable foundations.

Client Expansion Recent new clients like Leavey Foundation and partnerships with raceways and foundations show momentum in philanthropic and sporting communities, presenting opportunities to upsell to existing clients and cross-sell additional fundraising modules and managed services.

Tech & Analytics A tech stack featuring analytics and engagement tools (Amplitude, SEEK, Cloudflare, etc.) points to upsell potential for advanced data-driven fundraising insights, personalized supporter journeys, and integration services with existing CRM and ticketing ecosystems.