Precision equipment Target ASHBY CROSS COMPANY for advanced single-component and multi-component adhesive dispensing systems to expand your automated bonding lines in potting, encapsulation, coating, RTM, doming, and sealing applications.

Quality service Leverage their emphasis on accuracy, reliability, and dedicated service staff to position complementary maintenance contracts, calibration services, and customization support as a value-add for existing customers in epoxy, polyurethane, silicone, and UV bonding.

Compliance readiness Highlight opportunities to provide software and hardware integrations that enhance traceability, mixing accuracy, and process control leveraging their tech stack and need for precise, repeatable results in complex adhesive chemistries.

Growth signals With annual revenue in the mid-range and a lean employee base, pursue cross-sell of higher throughput dispensing systems and scalable automation solutions to similar manufacturers in electronics, coatings, and potting markets with 11-50 employees.

Competitive positioning Position as a strategic supplier to SMEs in machinery manufacturing by offering configurable dispensing equipment, application knowledge, and after-sales support that can differentiate from larger peers and align with their need for reliable, fast ROI.