Boutique regional Hospitality business with 51-200 employees and a mid-market revenue range suggests opportunities for multi-year group bookings, corporate retreats, and seasonal event packages that leverage the hotel’s spacious banquet facilities and spa services.

Theatre adjacent Located next to OSF theatres and offering a theatre experience package, the hotel can upsell partnerships with performance venues, tour operators, and curated experiences for theatre attendees and visiting artists.

Spa and wellness The Waterstone Spa and wellness offerings present cross-sell potential with local wellness brands, corporate wellness programs, retreat weekends, and bundled promotions for couples and solo travelers seeking relaxation during their stay.

Local sourcing LARKS restaurant focuses on local seasonal ingredients and Oregon wines, opening doors for local supplier collaborations, event catering partnerships, and wine/food tourism packages targeting foodies and vineyard tours.

Growth potential With annual revenue in the mid-range and recent initiatives like theatre experience packages, there is room to expand into targeted marketing for weddings, conferences, and destination weekend getaways, supported by a robust banquet space and scalable service offerings.