Local dominance Target local SMBs and regional advertisers that rely on Ashland County viewers. Leverage the Times-Gazette's status as the only daily newspaper in north central Ohio to position print and digital advertising packages for local businesses, schools, and farming communities.

Cost effective reach With a revenue range of $1M–$10M and a lean staff, pitch affordable multi-channel solutions (print ads, digital banners, sponsored content) that fit mid-market marketing budgets while delivering measurable local reach.

Awarded credibility Use the awards recognition to bolster proposals for enhanced sponsorships, branded content, and community storytelling campaigns that align with the paper’s trusted regional brand to attract advertisers seeking credibility.

Digital integration Capitalize on the existing tech stack (Prebid, JSON-LD, jQuery Mobile, Nginx, Bootstrap) to offer programmatic ad opportunities, retargeting, and data-driven campaigns that optimize local ROI for advertisers.

Growth opportunities Explore partnerships with education, agriculture, and local government sectors to expand sponsored content, event coverage, and subscriber-led initiatives, enabling recurring revenue streams beyond standard display ads.