ASICS Digital Email Format

Software DevelopmentMassachusetts, United States51-200 Employees

ASICS Digital is the software development arm of ASICS, established in 2016 and based in Boston, Massachusetts. It builds digital technologies to connect the ASICS brand with consumers and oversees global e-commerce platforms and other digital services that support the brand's direct-to-consumer activities. The Runkeeper mobile running app, which ASICS Group acquired in 2016, serves a large user base with more than 50 million users in 180 countries, illustrating the scale of the company's digital reach. 

The unit serves ASICS customers and Runkeeper users, aiming to align digital experiences with the brand's product and lifestyle offerings. A notable recent development is ASICS' June 2026 spin-off of its Onitsuka Tiger business, reflecting strategic realignment within the broader company.

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