Strategic Partnerships Leverage ASM Clermont Auvergne's strong regional and European exposure to position sponsorships, hospitality packages, and brand activations for cross-sport or cross-market campaigns, especially leveraging their Marcel-Michelin stadium spaces for high-end events.

Community Network Target local and national businesses within their extensive network of over 550 partner companies and 160,000 supporters to offer integrated marketing packages, loyalty initiatives, and co-branded activations that tap into the club’s loyal fanbase.

B2B & Events Capitalize on premium event spaces and customized experiences at matchdays for corporate entertaining, sponsorship hospitality, and private functions, aligning with potential clients seeking experiential marketing and client engagement.

Global Partnerships Explore international collaboration opportunities by connecting with clubs and teams connected to ASM Clermont Auvergne through past partnerships (e.g., NOLA Gold) to expand presence in emerging rugby markets like North America and beyond.

Digital & Merch Propose digital media and merchandise collaborations with ASM Clermont Auvergne’s tech stack presence and brand reach, including match-worn shirt initiatives, digital campaigns, and data-driven fan engagement activations to monetize fan data assets.