Growing Consumer Brands Assembled Brands specializes in providing flexible working capital solutions to rapidly expanding consumer brands, particularly in e-commerce and omni-channel sectors. This focus indicates a demand for innovative financing options from emerging brands seeking to scale operations quickly.
Investment Activity With recent investments totaling over $12 million and facilities worth $5 million added in 2023, the company demonstrates active capital deployment, highlighting ongoing opportunities for businesses in need of growth funding or expansion capital.
Industry Partnerships Strategic collaborations with brands like William Murray Golf and Win Brands Group reveal a client base engaged in branded consumer product markets. This creates potential sales channels for financial products tailored to brand builders and product innovators.
Technological Engagement Utilizing tools like Optimizely, Criteo, and Facebook Ads, Assembled Brands shows a proficiency with digital marketing and analytics, indicating opportunities to offer advanced financial analytics, data-driven decision tools, or targeted marketing support for their portfolio companies.
Funding and Growth Focus With a funding pool of $100 million and revenues between $10 million and $25 million, Assembled Brands targets mid-sized, growth-focused consumer companies. This suggests potential sales prospects for additional credit solutions, financial advisory, or operational scaling services tailored to similar companies.