Association of Golf Merchandisers
Non-profit OrganizationsCalifornia, United States11-50 Employees
The Association of Golf Merchandisers (AGM) is a non-profit organization that serves professionals involved in golf retail. Based in Rocklin, California, the group offers education, best-practice guidance, and access to a broad industry network to support leaders in managing golf shop operations and merchandising. Its purpose is to help retailers adapt to a changing market and improve store performance. Its members are golf retailers and club shop managers seeking guidance on trends and sales outcomes. Through programs and networking opportunities, AGM provides the knowledge and connections needed to lead, innovate, and strengthen the retail side of the golf club experience. In January 2026, AGM announced the recipients of its Best of the Best award at the Platinum Awards ceremony, reflecting ongoing recognition of leadership within the field.