Expanding Regional Presence Astera's extensive regional network with 32 agencies across France provides a strong foundation for localized sales efforts. Targeting healthcare providers and pharmacies within these regions can open opportunities to offer tailored services and strengthen partner relationships.

Digital Platform Utilization The company's use of multiple technology platforms such as Shopify, Mailjet, and open graph indicates an active digital engagement strategy. Leveraging their e-commerce and communication tools can facilitate direct outreach and customized marketing campaigns to pharmacy networks.

Focus on Patient-Centric Care With a strategic emphasis on putting patients at the heart of healthcare through initiatives like #PlanSanté2022, Astera is aligned with trends shifting towards patient-focused solutions. Sales approaches that highlight value in enhancing patient access and engagement are likely to resonate.

Innovation in Healthcare Service Astera's commitment to developing innovative tools and strengthening its support services for pharmacy owners presents opportunities to introduce new digital solutions, automation tools, or training programs that can improve operational efficiency.

Market Expansion Potential Given the company's growth-oriented profile and the recent interest from institutional investors, there is potential for cross-selling innovative healthcare products or technology services that complement their existing broad network and align with future health sector trends.