Product Innovation Aston Manor Cider is actively expanding its product range with new fruity flavors and innovative pack formats, such as tiered pricing for Frosty Jack’s, creating opportunities to target consumers seeking value and variety.
Marketing Strategies The company's recent campaign launches, including the return of the 'Straight Outta Crumpton' advertising and TV ads, demonstrate effective branding efforts that can be leveraged to increase market penetration and retail partnerships.
Market Expansion Aston Manor is increasing availability through additional wholesalers and retailers for brands like Knights Cider, indicating growth opportunities in distribution channels and new regional markets.
Consumer Engagement Recent promotions such as retailer competitions and advertising campaigns position Aston Manor as a brand that engages directly with retail partners and consumers, offering avenues for collaborative marketing and promotional programs.
Financial Scope With annual revenues between one and ten million dollars, Aston Manor presents a viable target for scaled sales partnerships and wholesaler collaborations to expand product reach and enhance revenue streams.