Strong Industry Presence As the largest independent SAP user group globally, ASUG demonstrates widespread industry influence and a substantial member base, making it a valuable network for promoting enterprise software solutions, consulting services, and cloud integrations.

Digital Transformation Focus Recent initiatives such as launching a cloud licensing model and partnering on digital access adoption indicate ASUG’s proactive role in helping organizations navigate SAP’s evolving digital landscape, opening opportunities for cloud service providers and SaaS solutions.

Event Engagement Opportunities Participation in key industry events like the SAP for Utilities conference and annual volunteers meetings illustrates frequent touchpoints with decision-makers and end-users, ideal moments for targeted demonstrations or educational offerings.

Diversity and Inclusion Initiatives Programs like ASUG Women Connect showcase the group’s commitment to diversity and workforce development, providing avenues for training, mentorship, and recruitment services focused on broadening talent pools.

Market Expansion Potential The group's recent and ongoing partnerships, along with its extensive history since 1991, position it as a strategic partner for companies looking to expand their SAP solutions and digital services within North America’s enterprise ecosystem.