Large User Base As the world's largest independent SAP user group with an estimated 51-200 employees and a revenue range of 50 to 100 million dollars, ASUG represents a significant network of SAP users, creating opportunities for targeted product or service offerings related to SAP ecosystem management and enterprise software solutions.

Strategic Partnerships ASUG's collaborations with major entities like SAP, DSAG, and Evora IT Solutions demonstrate its active engagement in strategic partnership programs, providing avenues for joint marketing, co-hosted events, and cross-promotional sales initiatives within the utility, digital access, and enterprise software sectors.

Market Engagement Recent participation in high-profile conferences such as the 2025 SAP for Utilities, and organizational activities like volunteers meetings indicate ASUG’s deep involvement in industry events, making it a prime contact for solutions related to utilities, cloud licensing, and digital transformation technologies.

Innovation Drive The launch of new licensing models for public cloud and programs like Women Connect and DAAP reflect ASUG’s focus on digital innovation and diversity, suggesting opportunities for products or services that support cloud migration, diversity initiatives, and digital adoption strategies.

Technology Utilization Utilizing a diverse tech stack including ZoomInfo, Google Analytics, and Amazon ALB positions ASUG as an organization familiar with advanced digital tools, indicating openness to integrating new technology solutions that enhance community engagement, analytics, and cloud-based infrastructure.