Strong Industry Presence As the largest independent SAP user group with a focus on maximizing SAP investment value, ASUG offers extensive access to a broad network of SAP end-users across North America, providing a valuable platform for promoting complementary products and services.

Active Community Engagement With initiatives like Women Connect and chapter volunteer meetings, ASUG actively fosters community and diversity, creating opportunities to position solutions that support employee engagement, talent development, and organizational inclusion.

Recent Conference Participation Participation in major SAP events like the 2025 SAP for Utilities conference indicates ongoing engagement with key industry verticals, presenting sales prospects for utility-specific SAP solutions, training, and consulting services.

Innovative Licensing Strategies The launch of a new LOB licensing model for SAP public cloud users reflects a focus on cloud adoption and flexible licensing, opening avenues for cloud migration services, licensing advisory, and tailored cloud solutions.

Growth Potential With a revenue range of 50 to 100 million and over 50 employees, ASUG’s expanding ecosystem signifies opportunities to introduce scalable enterprise solutions, add-on technologies, or value-added services that complement their mission to enhance SAP user experiences.