Asymmetrica Labs Inc. Employee Directory
Technology, Information and InternetUnited States0-1 Employees
ASYM SOFTWARE HELPS PEOPLE READ QUICKER AND UNDERSTAND MORE. Asym software makes text easier to read. It instantly formats subtle visual cues that help people skim over low-information words and gravitate to high-information messages. Readers can understand more with less work. MESSAGES IN TEXT ARE MORE OBVIOUS. Asym identifies important ‘meaningful’ words in text, then expands or contracts word spaces around carefully chosen words. This asymmetrical word spacing is a micro UX design element that directs attention to semantically rich elements in the sentence. Readers are cued to disregard the less important syntactic words and pause at the more important semantic chunks. READERS SPEND LESS TIME ANALYZING SENTENCES - MORE TIME THINKING ABOUT MESSAGES. Standard formatting requires readers to place equal emphasis on every word in a sentence. This is inefficient – functional words such as ‘is’ ‘to’ ‘of’ merely change the syntax and do not affect the meaning. Asym word spacing emphasizes meaningful content words and de-emphasizes syntactic functional words. Readers spend less time separating the empty syntactic words from the meaningful content and have more cognitive resources left over to pay attention to your message. ASYM FORMATTING IS FAST. All of the word spaces on a webpage are typically reformatted within 60 milliseconds of the page loading. Emails and ad content are pre-formatted. You can quickly install Asym on your website. Our software and APIs provide a 10-40% lift across conversion funnels, web engagement, advertisement click-through rates, direct mail, and other content by improving how readers' brains render text. Find out more at Asym.co!
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