Growth Potential With 57 locations across four states and a strong presence in the tanning industry, At The Beach Tanning demonstrates significant expansion capability and a growing customer base that can be leveraged for cross-promotional opportunities.

Technology Adoption The company's utilization of advanced tech like Google Conversion Tracking, Python, and Django indicates a focus on digital engagement and online marketing, presenting opportunities for tech-driven marketing solutions or digital service enhancements.

Customer Experience Offering both UV and UV-Free tanning options positions the company to target health-conscious consumers seeking alternative tanning methods, opening avenues for partnerships in wellness and skincare product offerings.

Financial Strength With revenue estimated between $10 million and $50 million, At The Beach Tanning shows robust financial health, supporting potential expansion projects, new service integrations, or loyalty program developments.

Market Positioning Being one of the largest independently owned tanning chains with state-of-the-art equipment provides a competitive edge that can be emphasized in marketing campaigns or in strategic collaborations to attract new franchisees or corporate partners.