Niche market Target the women’s pelvic health segment with a focus on discreet, affordable, and effective solutions for pelvic floor disorders, leveraging the PMT product line as an entry point for ongoing care.

Women's leadership Leverage the all-women leadership and employee base as a differentiator in partnerships and co-development opportunities with female-focused clinics, brands, and patient communities to build trust and advocacy.

Clinical validation Emphasize FDA-approved protocol and rehabilitation focus to position PMT as a credible, non-invasive option for pelvic floor strengthening, enabling outreach to OB/GYNs, urology specialists, and physical therapists.

Tech stack fit Offer integration or compatibility opportunities with their existing tech stack (AWS, analytics, validation tools) to enhance digital education, telehealth programs, and patient engagement around pelvic health.

Growth opportunities Capitalize on the large addressable market of up to 18 million women in the U.S. by packaging bundled solutions (training, at-home devices, and remote monitoring) for clinics and direct-to-consumer channels.