Strategic partnerships Leverage ongoing collaborations with industry bodies, universities, and manufacturers (e.g., BCIT partnership, GCP, MBMA) to position as a trusted partner for expanded LCA tooling adoption and custom research services in target markets.

LCA tooling expansion Opportunity to upsell or cross-sell enhancements and support for the Impact Estimator, EcoCalculator, and EPD on demand software, highlighting ongoing maintenance and data updates as a value proposition for customers pursuing rigorous life cycle assessments.

Policy and standards alignment Target organizations seeking to align with evolving North American codes and standards around LCA; offer education, advocacy, and bespoke research to accelerate customer readiness for compliant product declarations and sustainability reporting.

Technology modernization Emphasize the Institute’s tech stack and data accuracy as a selling point to potential clients requiring credible, transparent LCA data systems; propose managed data services, data verification, and integration with client platforms.

Credible market entry Position Athena as a credible, objective think tank with robust environmental footprint data to win projects with builders, product manufacturers, and policymakers seeking independent validation for sustainability claims and EPD programs.