Strong Industry Position Atheros Communications is a prominent player in the semiconductor manufacturing industry, providing highly integrated wireless and wired communication chipsets that cater to leading PC, networking, and consumer device manufacturers, indicating robust demand from high-profile clients.

Strategic Acquisitions Having been acquired by Qualcomm for $3.1 billion and previously acquiring Rivet Networks, Atheros demonstrates a strategic growth approach through acquisitions, creating opportunities to upsell advanced wireless and Ethernet solutions to their expanded customer base.

Innovation in Wireless The launch of new products like the AR3031 Bluetooth chipset and collaborations on technologies such as Wake On WAN through Wi-Fi suggest ongoing innovation, presenting sales opportunities in next-generation wireless connectivity solutions for OEM and enterprise markets.

Market Expansion Potential With a revenue range of 50 to 100 million and partnerships with companies like Wilocity and Orbweb, there are opportunities to offer complementary or upgraded networking and remote management solutions to existing partners and new market segments.

Technical and Development Focus Atheros’s emphasis on high-performance RF, mixed signal, and digital semiconductor design creates potential for selling advanced development and customization services or chips tailored for IoT, smart devices, and enterprise networking applications.