Integrated Capabilities End-to-end representation across contracts, marketing, endorsements, and brand partnerships, complemented by live events and in-house media production to enable cross-sell opportunities to brands seeking cohesive athlete-centric campaigns.

Strategic Partnerships Recent campaigns such as MyFitnessPal partnering with Athletes First for an Indiana Pacers player, and Winnebago tailgate experiences, demonstrate the agency's ability to secure high-profile sponsorships and experiential programs across fitness, travel, and sports lifestyle brands.

Media Expansion A new broadcasting and new media department led by Gideon Cohen, combined with in-house media capabilities and digital channels, positions Athletes First to monetize content and secure sponsorships across broadcast and digital formats.

Mid-Market Growth With revenue in the 25-50 million range and a headcount of 51-200, the firm sits in a mid-market niche, offering highly customized services that appeal to brands seeking close collaboration with elite athletes and scalable opportunities in media, events, and licensing.

West Coast Access Based in Laguna Hills, California, the agency is well positioned to leverage West Coast sports networks and ecosystem partnerships, facilitating close proximity deals with teams, sponsors, and lifestyle brands.