Strategic Partnerships Athletes First has a track record of forming brand partnerships and endorsements (e.g., MyFitnessPal campaign with an Indiana Pacers athlete) and expanded media capabilities, signaling opportunities to pitch integrated sponsorships, co-branded campaigns, and category expansion beyond traditional athlete representation.

Broadcast & Media Growth Recent leadership expansion into broadcasting and new media indicates a focus on multichannel content and distribution. This presents a sales focus on media rights, digital content deals, live event experiences, and branded content creation with corporate partners.

Live Experiences A dedicated events and properties team and past tailgate collaborations with Winnebago highlight opportunities to upsell experiential marketing, tailgate activations, and venue-specific campaigns for brands seeking unique fan experiences tied to sports property events.

Technology Enablement A tech stack including NetSuite, Cloudflare, Cvent and Adobe Creative Cloud suggests capacity for data-driven sponsorship proposals, CRM efficiency, event management, and production workflows—sales pitches can emphasize scalable, tech-enabled partnership programs.

Revenue Scale & Focus With reported revenue in the mid-range of 25–50 million and a mid-size employee base, Athletes First sits between boutique and large agencies, presenting a compelling target for mid-market brands seeking high-touch representation, faster deal cycles, and integrated marketing solutions.