Target Institutions APS has an established footprint in Midwest educational institutions and community centers, suggesting a steady opportunity to upsell flooring upgrades, maintenance packages, and subfloor innovations to universities and large facilities already familiar with Connor Sports Flooring.

Final Four Tie As the NCAA Final Four official flooring partner, there is a strong credibility signal that can be leveraged to secure new contracts with schools and facilities aiming for premium competition-grade courts and official-standard surfaces.

Design Center Advantage The hands-on Design & Performance Center enables experiential selling—offer trials of multiple flooring systems to decision-makers, potentially accelerating procurement cycles and increasing conversion for both new installations and system upgrades.

Low Revenue, High Upsell With current revenue under one million, there is substantial upside through selling higher-margin premium floors, subfloor technologies, and extended service agreements to nearby markets and repeat customers within the Midwest.

Tech & Support Existing tech stack and cloud capabilities (AWS, Azure, Microsoft 365) support scalable project management, remote demonstrations, and robust after-sales support, enabling efficient proposals, site assessments, and ongoing maintenance programs for stadiums and schools.