Community Engagement The Atlanta Hawks are actively involved in community initiatives such as youth basketball access, fighting food insecurity, and supporting local entrepreneurs through partnerships with organizations like RICE and Junior Achievement. This presents opportunities for businesses focused on community development, educational programs, and social impact collaborations.

Sports Marketing & Sponsorship With a strong local fan base and partnerships with major brands like Google, Microsoft, and Vision To Learn, the Hawks offer valuable channels for targeted advertising, experiential marketing, and sponsorship activations that can enhance brand visibility within Atlanta’s sports and entertainment audiences.

Digital Innovation The Hawks’ engagement with tech companies and initiatives such as the launch of NFTs demonstrate their interest in integrating digital assets and innovative technologies, creating potential opportunities for tech companies and digital service providers to collaborate on fan engagement and digital collectibles.

Venue Utilization State Farm Arena, as Georgia’s largest voting precinct and a hub for community events, provides a platform for partnerships in event management, venue services, security, and fan experiences, appealing to companies offering event technology, hospitality, and support services.

Consumer Data & Engagement The Hawks’ membership programs and online presence offer avenues for marketing analytics, customer relationship management, and loyalty solutions, enabling potential vendors to support their efforts in increasing fan retention and personalized engagement.