Strategic Partnerships Leverage the hotel's status as a preferred Atlanta Braves partner and proximity to Truist Park to offer sponsorships, event tie-ins, or packaged stays for game days, team travel, and fan events that boost occupancy and enhance guest experiences.

Meetings & Events Capitalize on the newly expanded 11,000 square foot ballroom and available smaller meeting spaces to upsell corporate events, conferences, and local association gatherings, potentially bundling AV, catering, and team-building activities.

Wellness & Fitness Promote the updated fitness center and outdoor pool to attract corporate wellness programs, weekend retreats, and athlete-friendly stay packages for teams visiting Atlanta, expanding midweek occupancy and long-stay business travelers.

Technology & Recruiting Target local employers and tech/HR teams with recruitment-focused partnerships leveraging the hotel’s tech stack, offering on-site interview suites, rapid check-in experiences, and integrated marketing via LinkedIn Recruiter and other platforms.

Sustainability & Loyalty Explore sustainability-minded incentives and Marriott Bonvoy promotions to drive repeat business from Braves fans and local visitors, while aligning with broader brand campaigns and potential cross-promotions with Marriott Bonvoy On Wheels initiatives.