Strong Fan Engagement Atlanta United boasts impressive attendance records with over 53,000 average spectators per game and more than 900,000 in total home attendance, indicating a highly engaged and loyal fan base that could be targeted for sponsorships, merchandise, and experiential marketing opportunities.

Strategic Investment Growth The club's recent $25 million investment into the Emory Healthcare Studio demonstrates an openness to partnerships in healthcare and technology sectors, presenting opportunities for brands seeking to align with innovative and community-focused sports organizations.

Recognition and Industry Standing Being recognized as one of the best organizations in MLS and having the best offseason among MLS clubs positions Atlanta United as a leading brand within the league, making it an attractive partner for collaborative ventures, sponsorship deals, and promotional campaigns.

Innovative Technology Use Utilizing advanced tech platforms such as SAP Concur, IBM, and social media channels, Atlanta United demonstrates a forward-thinking approach that could facilitate partnerships in digital marketing, data analytics, and fan engagement solutions.

Market and Competitive Reach With a significant regional presence in Georgia and active participation in major events like the EA FC World Championships and MLS playoffs, Atlanta United offers expanded exposure and opportunities for brands targeting both local and national sports audiences seeking to capitalize on a rapidly growing sports market.