Market Focus Target high schools, colleges and public/private entities seeking track and tennis facility projects in Oregon and nationwide, leveraging Atlas’s extensive installation history to win new contracts.

Establish Credibility Highlight Atlas track record of installing over 2,000 running tracks and 3,000 tennis courts since 1957 to reassure procurement teams about reliability, project delivery, and long-term durability.

Midmarket Potential With a lean team and mid-range revenue, approach districts and universities with bundled offerings including design, construction, and maintenance services to increase deal size and margin.

Strategic Partnerships Position as a Tarkett Sports company to access brand credibility, supplier networks, and potential co-marketing opportunities in turf, surfacing materials, and performance technologies.

Expansion Opportunities Leverage geographic presence in Oregon to target neighboring states and peak-year procurement cycles; offer scalable resurfacing, upgrades, and replacement planning to extend contract life.