Cross Brand Upsell Hall Research now owns Atlona’s product portfolio, creating cross-brand upsell opportunities across Atlona, Hall Technologies, Gain Audio, Javelin and Captivate for customers seeking integrated AV solutions with unified support and procurement.

Channel Partnerships Leverage the Almo Pro AV partnership announced in 2026 to broaden channel reach, run joint marketing and webinars, and drive demand among integrators and VARs.

End-to-End AV Position the combined Atlona/Hall Research portfolio as a complete AV integration solution for enterprises, education, and corporate spaces to simplify procurement and deployment for systems integrators.

Mid-market Growth Target mid-sized organizations with scalable, turnkey deployments and bundled offerings across brands to win larger projects and repeat business.

Innovation Proof Leverage a history of product innovation (for example UH18 and related Cat-6 based solutions) to demonstrate reliability, interoperability with IT networks, and ROI for customers.