ATSG CO. (Automatic Transmission Service Group) Employee Directory

Motor Vehicle ManufacturingWisconsin, United States11-50 Employees

Based in Milwaukee, Wisconsin, ATSG CO. (Automatic Transmission Service Group) operates a membership-based program that provides technical support and educational resources for the automatic transmission and broader car care sector. Founded in 1985 by the late Robert Cherrnay, the firm serves shop owners, their employees, and technical professionals by offering resources that address transmission-related challenges and help improve service efficiency. The offerings include a membership plan, a technical support hotline, technical manuals, software, bulletins, and opportunities for live training seminars, along with associated manuals and multimedia materials.

The company sits within the motor vehicle manufacturing ecosystem, with a focus on the aftermarket transmission repair segment and a role in providing information and support to technicians and independent shops. Its work is oriented toward solving problems, saving time and money, and sustaining relationships through a personal, hands-on approach. In 2024, ATSG announced a collaboration with Schaeffler India Limited’s LuK brand to expand educational benefits for technicians in the aftermarket transmission repair industry.

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