Attractions.io Email Format
Software DevelopmentEngland, United Kingdom11-50 Employees
Attractions.io develops software for visitor experiences, focusing on mobile engagement and guest insights. Its offerings include the attractions.io mobile app platform and MapLayr SDKs, which help venues capture how guests interact with experiences and use those insights to reimagine visits, boost on-site spending, and build lasting loyalty. The company serves large, well-known attractions such as Merlin Entertainments, Butlin's, and the San Diego Zoo, translating guest behavior data into practical improvements for the visitor journey. Based in Uttoxeter, England, Attractions.io operates in the software development sector and positions itself as a partner for entertainment venues and attractions seeking to optimize guest experiences. The company describes its customers as major experiences and live events, aiming to reduce friction across planning, visiting, and post-visit stages. In 2025, Attractions.io announced the Digital Guest Experience Health Check, a 20-question scorecard designed to identify friction along the guest journey.