Napa Midwest Flair Position Aubrey Vineyards as a Midwest-adjacent winery delivering a Napa-like experience, highlighting premium wine tasting experiences and cutting-edge growing techniques to attract regional dining and boutique hotel partnerships.

Awarded Credibility Leverage the Best Vineyard of 2022 award and recognition as a beautiful destination to approach travel, wedding, and event planners, as well as local tourism boards seeking standout venues.

Local Partnerships Target collaborations with local gourmet partners and pastry shops (e.g., The Upper Crust Pie Bakery) to create combined experiences, gift packages, and cross-promotion opportunities that expand consumer touchpoints.

Growth Constraints With a small team and revenue under one million, pursue low-friction sales channels (e-commerce, wholesale to regional retailers, and partnerships with boutique hospitality venues) plus scalable marketing tech to maximize ROI.

Digital Enablement Capitalize on existing tech stack (Shopify, cart functionality, PayPal/Venmo, Google Workspace, and Adobe Suite) to optimize online sales, customizing tasting experiences, and digital marketing to broaden reach.