Audi Business Innovation GmbH Employee Directory
IT Services and IT ConsultingBavaria, Germany51-200 Employees
Audi Business Innovation GmbH is a Munich-based subsidiary of AUDI AG, established in 2013, that supports the automotive sector's digital transition. It specializes in end-to-end digital product development and innovation, creating products and platforms aimed at delivering a holistic digital driving experience and more conscious time in the car. Its work spans trend and market analyses through to designing and implementing digital, customer-centric services and business models along the supply chain. The company functions as an innovation incubator within Audi, driving new digital offerings around the vehicle and beyond, reflecting the shift toward the car as an experience device and drivers as users. Based in Munich, Bavaria, it operates in the IT services and IT consulting industry, supporting digital initiatives across the automotive value chain. A notable recent development is the 2023 partnership with Fleetonomy to monitor and manage fleet utilization for Audi's on-demand program.