Diverse SKUs Leverage the nearly 100k SKUs across audio, video, lighting, and wire and cable to cross-sell complementary products to target segments such as local TV affiliates, small production houses, and schools.

Small Business Focus Target mid-sized buyers who value product suitability and relationship over lowest price, offering tailored bundles and expert support to win repeat business from integrators, houses of worship, and educational institutions.

Personalized Service Emphasize dedicated phone and email support as a differentiator in a wholesale space dominated by large-volume players, using proactive check-ins and custom recommendations to increase order value.

Digital Footprint Utilize the current tech stack (WordPress, Shopify, WooCommerce, Mailgun, Klaviyo) to run targeted campaigns, upsell campaigns, and nurture existing customers with product recommendations and timely promotions.

Growth Readiness With revenue in the 1M–10M range and a flexible catalog, identify upsell opportunities into higher-margin pro equipment, service add-ons, and value-added warranties for existing clients and referrals.