Established Customer Base Auffenberg Dealer Group has a long-standing presence in the Midwest since 1942, indicating a loyal and extensive customer network that can be leveraged for cross-selling and service renewal opportunities.

Multi-Brand Portfolio Representing multiple popular brands such as Hyundai, Mazda, Kia, Ford, Volkswagen, Nissan, Chrysler, Dodge, Jeep, and Ram, the company offers diverse vehicle options, enabling targeted marketing campaigns across different customer segments.

Digital Engagement With a robust tech stack including Google Ads, Visual Website Optimizer, and online cart functionality, there is significant online traffic and digital engagement, creating opportunities for personalized marketing and promotional offers.

Financial Strength Generating revenue between 250 million and 500 million dollars, Auffenberg Dealer Group has substantial financial capacity to invest in new sales channels, promotions, and customer loyalty initiatives.

Market Expansion Potential Operating two locations with an existing presence in the Midwest, there is potential for expansion into new geographic areas or adding additional services, such as financing or insurance, to increase revenue streams.