Diverse Brand Portfolio Auffenberg Dealer Group manages a wide range of popular automotive brands including Mazda, Kia, Ford, Volkswagen, Nissan, Chrysler, Dodge, Jeep, Ram, and Hyundai, presenting numerous cross-selling opportunities with both new and pre-owned vehicle customers.
Established Local Presence With a history dating back to 1942 and located in Belleville, Illinois, the company has a strong regional footprint, making it a trusted name for vehicle sales, service, and insurance in the Midwest area.
Digital Engagement Focus Utilizing tools like Google Ads Conversion Tracking and Web Vitals, Auffenberg emphasizes digital marketing and website optimization, creating potential for targeted online campaigns to attract high-intent car buyers.
Growing Revenue Potential Generating between $100M and $250M in revenue with a sizable workforce, the company provides ample opportunities for upselling services such as financing, insurance, and vehicle maintenance packages.
Complementary Services In addition to vehicle sales, Auffenberg offers full-service insurance and car wash services, opening avenues to bundle offerings and increase customer lifetime value through comprehensive mobility solutions.