Growing SaaS Security Market Augmentt operates within the expanding cybersecurity SaaS market, focusing on MSPs and cloud applications like Microsoft 365. This indicates a strong potential for upselling additional security features and expanding into adjacent cloud security solutions as demand increases.

Strategic Partnerships Recent collaborations with Inky Phish Fence and CyberHoot demonstrate Augmentt’s emphasis on enhancing email security and cybersecurity literacy. These partnerships present opportunities to cross-sell integrated security solutions to MSPs and their end users.

Product Expansion & Innovation The launch of Augmentt Secure Premium and Mac agent tools highlight the company’s focus on comprehensive security and multi-platform support. This product diversification opens avenues to target MSPs seeking all-in-one management and security services across various device types.

Market Growth in APAC With the appointment of a senior sales director for APAC, Augmentt is strategically positioned to penetrate the Asia-Pacific region, which represents a new growth market for security solutions, offering potential for geographic expansion sales.

Customer Education Focus Augmentt’s launch of the Augment Academy learning portal indicates a focus on educating MSPs and clients, fostering loyalty and enabling them to better sell and implement advanced SaaS security services, thus creating opportunities for ongoing client engagement and additional service sales.