Insights

Growing Mental Health Market Auntie operates within the expanding mental health care industry, emphasizing preventative solutions for employee well-being, which aligns with increasing corporate investments in mental health support to reduce burnout and improve productivity.

Strategic Corporate Partnerships Recent collaborations with companies like Innova Versicherungen AG and partnerships with growth investors such as Verdane suggest Auntie is actively expanding its market presence and seeking new enterprise clients for broad adoption of its mental health solutions.

Leadership Expansion Key hires of executives like Chief Revenue Officer Petri Lankinen and Chief Product Officer Toni Laturi indicate a focus on scaling revenue streams and enhancing product offerings, providing growth opportunities for sales and account management efforts.

Digital Visibility & Analytics Utilization of tools like Google Ads, HubSpot Analytics, and WordPress illustrates Auntie’s emphasis on digital marketing and data-driven strategies to reach target clients—an area ripe for sales outreach and partnership development.

Market Differentiation and Recognition Winning the Great Place to Work award and its focus on proactive, holistic mental health solutions position Auntie as a reputable and innovative player, making it an appealing partner for organizations seeking trusted mental health support providers.

Similar companies to Auntie

Auntie Tech Stack

Auntie uses 8 technology products and services including Google Ads, HubSpot Analytics, WordPress, and more. Explore Auntie's tech stack below.

  • Google Ads
    Advertising
  • HubSpot Analytics
    Analytics
  • WordPress
    Content Management System
  • Open Graph
    Content Management System
  • RSS
    Content Management System
  • MySQL
    Database
  • Font Awesome
    Font Scripts
  • Facebook
    Widgets

Auntie's Email Address Formats

Auntie uses at least 2 format(s):
Auntie Email FormatsExamplePercentage
First.Last@auntie.fiJohn.Doe@auntie.fi
98%
First@auntie.fiJohn@auntie.fi
2%
First.Last@auntie.ioJohn.Doe@auntie.io
100%

Frequently Asked Questions

Where is Auntie's headquarters located?

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Auntie's main headquarters is located at Firdonkatu 2T 151, 6th floor, Tripla (Workery West), Pasila Helsinki, 00520, FI. The company has employees across 4 continents, including EuropeAsiaNorth America.

What is Auntie's official website and social media links?

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Auntie's official website is auntie.io and has social profiles on LinkedIn.

What is Auntie's NAICS code?

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Auntie's NAICS code is 62133 - Offices of Mental Health Practitioners (except Physicians).

How many employees does Auntie have currently?

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As of October 2025, Auntie has approximately 106 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: I. S.Chief Product Officer: T. L.Chief Revenue Officer (cro): P. L.. Explore Auntie's employee directory with LeadIQ.

What industry does Auntie belong to?

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Auntie operates in the Mental Health Care industry.

What technology does Auntie use?

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Auntie's tech stack includes Google AdsHubSpot AnalyticsWordPressOpen GraphRSSMySQLFont AwesomeFacebook.

What is Auntie's email format?

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Auntie's email format typically follows the pattern of First.Last@auntie.fi. Find more Auntie email formats with LeadIQ.

When was Auntie founded?

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Auntie was founded in 2015.
Auntie

Auntie

Mental Health CareFinland51-200 Employees

Auntie offers preventative mental health support for companies, equipping employees with the tools to grow, manage stress, and stay motivated—before challenges become overwhelming.

Investing in mental well-being isn’t just the right thing to do—it’s a smart business strategy. The costs of burnout, sick leave, and employee turnover far outweigh the benefits of a resilient, engaged workforce. When employees thrive, businesses see higher productivity, stronger retention, and long-term success.

Our holistic approach ensures employees get the right support at the right time. Since 2015, we’ve been perfecting the Auntie approach, combining modern behavioral therapy with a proactive, solution-focused mindset to promote lasting well-being.

Join the movement: Healthy minds, brighter business.

Section iconCompany Overview

Headquarters
Firdonkatu 2T 151, 6th floor, Tripla (Workery West), Pasila Helsinki, 00520, FI
Website
auntie.io
NAICS Code
62133 - Offices of Mental Health Practitioners (except Physicians)
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $1M

    Auntie's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Auntie's revenue is estimated to be in the range of $1M

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