Insights

Luxury Product Range Aura Home specializes in high-end designer bedlinen and homewares crafted from natural fabrics with a focus on quality and craftsmanship, appealing to upscale retail outlets and boutique home stores seeking premium offerings.

International Design Influence With design inspiration drawn from global travel and Melbourne’s rich aesthetic, Aura’s unique stylistic approach can attract discerning customers looking for globally inspired, stylish homeware collections.

Online Presence & Tech Stack The use of advanced web technologies and platforms like Algolia and Facebook indicates a strong online sales channel, providing opportunities for targeted digital marketing and e-commerce growth strategies.

Market Expansion Potential Operating primarily in Australia with a presence abroad, Aura has potential to expand into new markets by leveraging its distinctive Australian design identity and high-quality natural fabrics.

Growth & Revenue Opportunities Although current revenue is modest, the brand’s established reputation and unique product positioning create strong potential for sales growth through targeted marketing, retail partnerships, and product line expansion.

AURA home Tech Stack

AURA home uses 8 technology products and services including RequireJS, Web Vitals, Preact, and more. Explore AURA home's tech stack below.

  • RequireJS
    Javascript Frameworks
  • Web Vitals
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Australia Post
    Logistics
  • UPS
    Logistics
  • Algolia
    Search Engines
  • reCAPTCHA
    Security
  • Facebook
    Widgets

Media & News

AURA home's Email Address Formats

AURA home uses at least 1 format(s):
AURA home Email FormatsExamplePercentage
First@aurahome.com.auJohn@aurahome.com.au
50%
First@aurahome.com.auJohn@aurahome.com.au
50%

Frequently Asked Questions

What is AURA home's official website and social media links?

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AURA home's official website is aurahome.com.au and has social profiles on LinkedIn.

What is AURA home's SIC code NAICS code?

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AURA home's SIC code is 5099 - Durable Goods, Not Elsewhere Classified NAICS code is 313 - Textile Mills.

How many employees does AURA home have currently?

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As of December 2025, AURA home has approximately 20 employees across 5 continents, including OceaniaEuropeAfrica. Key team members include Head Of Marketing & E-Commerce At Aura Home: J. F.Founder: A. M.Creative Director: T. E.. Explore AURA home's employee directory with LeadIQ.

What industry does AURA home belong to?

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AURA home operates in the Textile Manufacturing industry.

What technology does AURA home use?

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AURA home's tech stack includes RequireJSWeb VitalsPreactAustralia PostUPSAlgoliareCAPTCHAFacebook.

What is AURA home's email format?

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AURA home's email format typically follows the pattern of First@aurahome.com.au. Find more AURA home email formats with LeadIQ.

When was AURA home founded?

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AURA home was founded in 2000.

AURA home

Textile ManufacturingVictoria, Australia11-50 Employees

DESIGNER BED LINEN & HOMEWARES BY AURA HOME

Founded by Tracie Ellis in 2000, Aura has since become a premier designer bedlinen and homewares brand throughout Australia and abroad. Designed in Melbourne and inspired by Tracie’s love of global and Australian travel, we design and create a range of rich, textured pieces that bring contemporary style and luxury to any home.  Striving for quality and elegance in everything we do, the Aura by Tracie Ellis brand has become synonymous with sublime colours, tactile natural fabrics and exquisite patterns. 

For the ultimate bedroom indulgence, discover our extensive range of bedding and quilt covers.  We range linen & cotton sheets and bed linen in an array of natural fabrics, as well as multiple collections of Australian inspired, designer quilt covers. Looking to update your living space with this season’s palette? Our unique cushions, throws and homeware accessories can be used to style your space.  From bedlinen to cushions, throws to bath towels, and our new handmade stoneware ceramics, we strive to create homewares that rest effortlessly together, ensuring seamless transitions as you move through your home. 

Explore the world of Aura with us, where you’ll find a hint of Scandinavia, a touch of India, and a whole lot of Melbourne.

Section iconCompany Overview

SIC Code
5099 - Durable Goods, Not Elsewhere Classified
NAICS Code
313 - Textile Mills
Founded
2000
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    AURA home's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    AURA home's revenue is estimated to be in the range of $1M

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