Insights

Premium Quality Positioning Aura Home emphasizes its commitment to luxury, quality, and natural fabrics in its bedlinen and homewares, making it appealing to upscale retailers and boutique hotels looking for premium, aesthetically distinctive textiles.

International Design Influence With design inspiration derived from global travel, Aura Home offers unique, culturally inspired collections that can attract customers seeking globally inspired, artisanal home decor, opening opportunities in specialty and boutique markets.

Growth Potential Although current revenue ranges between zero and one million dollars with a small team, the company's established reputation and designer branding suggest opportunities for expansion into higher-margin markets, both domestically and internationally.

E-commerce and Logistics Tech Utilizing advanced tools like Algolia, reCAPTCHA, and Australia Post indicates a focus on optimized online shopping experiences and efficient delivery logistics, which can be leveraged to explore partnerships with online marketplaces and distribution channels.

Market Differentiation Aura’s blend of contemporary luxury with multicultural influences positions it as a distinctive brand in the vibrant Australian homewares market, offering tailored opportunities for targeted marketing to consumers interested in sophisticated, artisanal home textiles.

AURA home Tech Stack

AURA home uses 8 technology products and services including RequireJS, Web Vitals, Preact, and more. Explore AURA home's tech stack below.

  • RequireJS
    Javascript Frameworks
  • Web Vitals
    Javascript Libraries
  • Preact
    Javascript Libraries
  • Australia Post
    Logistics
  • UPS
    Logistics
  • Algolia
    Search Engines
  • reCAPTCHA
    Security
  • Facebook
    Widgets

Media & News

AURA home's Email Address Formats

AURA home uses at least 1 format(s):
AURA home Email FormatsExamplePercentage
First@aurahome.com.auJohn@aurahome.com.au
50%
First@aurahome.com.auJohn@aurahome.com.au
50%

Frequently Asked Questions

Where is AURA home's headquarters located?

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AURA home's main headquarters is located at 60 Corporate Drive, Heatherton , Victoria 3202, AU. The company has employees across 5 continents, including OceaniaEuropeAfrica.

What is AURA home's official website and social media links?

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AURA home's official website is aurahome.com.au and has social profiles on LinkedIn.

What is AURA home's NAICS code?

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AURA home's NAICS code is 313 - Textile Mills.

How many employees does AURA home have currently?

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As of October 2025, AURA home has approximately 20 employees across 5 continents, including OceaniaEuropeAfrica. Key team members include Head Of Marketing & E-Commerce At Aura Home: J. F.Founder: A. M.Creative Director: T. E.. Explore AURA home's employee directory with LeadIQ.

What industry does AURA home belong to?

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AURA home operates in the Textile Manufacturing industry.

What technology does AURA home use?

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AURA home's tech stack includes RequireJSWeb VitalsPreactAustralia PostUPSAlgoliareCAPTCHAFacebook.

What is AURA home's email format?

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AURA home's email format typically follows the pattern of First@aurahome.com.au. Find more AURA home email formats with LeadIQ.

When was AURA home founded?

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AURA home was founded in 2000.
AURA home

AURA home

Textile ManufacturingAustralia11-50 Employees

DESIGNER BED LINEN & HOMEWARES BY AURA HOME

Founded by Tracie Ellis in 2000, Aura has since become a premier designer bedlinen and homewares brand throughout Australia and abroad. Designed in Melbourne and inspired by Tracie’s love of global and Australian travel, we design and create a range of rich, textured pieces that bring contemporary style and luxury to any home.  Striving for quality and elegance in everything we do, the Aura by Tracie Ellis brand has become synonymous with sublime colours, tactile natural fabrics and exquisite patterns. 

For the ultimate bedroom indulgence, discover our extensive range of bedding and quilt covers.  We range linen & cotton sheets and bed linen in an array of natural fabrics, as well as multiple collections of Australian inspired, designer quilt covers. Looking to update your living space with this season’s palette? Our unique cushions, throws and homeware accessories can be used to style your space.  From bedlinen to cushions, throws to bath towels, and our new handmade stoneware ceramics, we strive to create homewares that rest effortlessly together, ensuring seamless transitions as you move through your home. 

Explore the world of Aura with us, where you’ll find a hint of Scandinavia, a touch of India, and a whole lot of Melbourne.

Section iconCompany Overview

Headquarters
60 Corporate Drive, Heatherton , Victoria 3202, AU
NAICS Code
313 - Textile Mills
Founded
2000
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M

    AURA home's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    AURA home's revenue is estimated to be in the range of $1M

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