Auraline Beauty

Personal Care Product ManufacturingCalifornia, United States2-10 Employees

Auraline Beauty is a Los Angeles, California-based manufacturer focused on private-label cosmetic products and custom development for beauty brands and individual entrepreneurs. The company maintains a catalog of more than 500 items and emphasizes high-quality formulations, current trends, and merchandising that helps partners build their brands. It collaborates with clients to craft product assortments that align with a brand’s identity, supporting both solo entrepreneurs and brands seeking custom formulas, shades, and packaging.

Founded in Los Angeles, California by beauty enthusiasts, the company aimed to fill gaps in the private-label market by offering quality, attainable options and a smoother path to launching a brand. In response to pandemic-driven demand, Auraline Beauty expanded into personal protection equipment through its sister company Sasomei, and in 2023 launched a website to serve its B2B private-label business.

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