Regional Tourism Growth Private nonprofit CVB serving ten Illinois communities with a focus on promoting overnight visitation, presenting a large addressable market for grouped lodging, dining, and attraction partnerships.

Event and Sports Partnerships Active collaboration with regional park districts and sports complexes, evidenced by past partnerships to attract tournaments; opportunity to upsell hosting events, sponsorships, and discount programs for youth and amateur teams.

Discounts Program Introduced Enjoy Aurora Discounts to support visiting teams and tour groups, highlighting potential for expanded group pricing, partner bundles, and targeted marketing to ball clubs, youth leagues, and convention groups.

Growth through Talent Recent staffing expansion with hires across sales and coordination roles signals capacity to pursue new accounts, group bookings, and larger convention missions; ripe for targeted outreach to mid-size event organizers.

Strategic Partnerships Collaborations with local authorities and media outlets indicate openness to co-marketing and bundled sponsorships; selling opportunities include joint campaigns, destination branding packages, and multi-community itineraries.