Regional collaboration Target explore partnerships with the ten-community AACVB region (Aurora, Batavia, Big Rock, Hinckley, Montgomery, North Aurora, Oswego, Plano, Sugar Grove, Yorkville) to coordinate group tourism, tournaments, and multi-city itineraries that drive overnight stays and cross-market promotions.

Events and sports Leverage past sports partnerships and the Enjoy Aurora Discounts program to upsell group travel packages for youth and amateur athletic teams, tournaments, and retreats by offering bundled lodging, dining, and attraction passes.

Scalable tech Utilize the bureau’s tech stack (Microsoft 365, Google Cloud, Snowplow, Piwik PRO, Hotjar) to build data-driven campaigns, track customer journeys, and tailor outreach to regional segments, improving lead capture and conversion for venue bookings and group sales.

Nonprofit funding edge Position AACVB’s nonprofit status and private-civic focus as a differentiator when pursuing partnerships with hotels, venues, and attractions, offering co-branded campaigns and community-impact storytelling to attract sponsors and regional businesses.

Talent and expansion Capitalize on recent staffing growth and new hires (including Elburn) to expand sales capacity for regional outreach, meetings, and conventions; develop a targeted outreach plan to attract association meetings, conventions, and incentive travel to the Fox River Valley.