Aurora WDC Email Format

Research ServicesWisconsin, United States11-50 Employees

Aurora WDC is a Madison, Wisconsin-based firm in the research services industry that concentrates on strategic, market, and competitive intelligence. The company provides a mix of primary research, including human-source insights, and secondary research, complemented by intelligence software and training in research methodologies. It emphasizes helping client teams improve the quality of the questions they ask, viewing better inquiries as the path to stronger results. The firm describes itself as focusing on human intelligence to support decision-making. The organization serves clients seeking structured approaches to information gathering and analysis to inform strategy and competitive positioning. A notable development in 2019 was a partnership with SCIP to deliver training and webinars on intelligence topics, including an intensive session in London.

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