Expansion into Pennsylvania Aurora recently expanded its presence in Pennsylvania through a launch and title sponsorship at the Pennsylvania Cannabis Convention. This expansion indicates a strategic move to tap into a growing market and network with industry professionals.

Breakthrough Discovery Aurora's breakthrough discovery of powdery mildew resistant cultivars showcases the company's commitment to innovation and research. This discovery presents a unique selling point for Aurora, positioning them as a leader in developing advanced and resistant cannabis strains.

Participation in Global Events Aurora Cannabis is actively participating in events such as the Global Cannabis Regulatory Summit. By engaging in such industry gatherings, Aurora can leverage networking opportunities and showcase its expertise, potentially leading to new partnerships or business collaborations.

Technology Adoption Aurora utilizes a tech stack that includes platforms like Jupyter and DeskPro. This adoption of technology indicates a sophisticated approach to operations, which can open avenues for selling tech solutions to support Aurora's backend processes.

Recognition for Diversity Aurora's recognition for executive gender diversity by The Globe and Mail highlights the company's commitment to inclusivity and diverse leadership. Such recognition can be leveraged as a strong selling point to attract partners or clients who prioritize diversity and inclusion in their business relationships.