Expansion into pharmaceutical solutions Aurorium has recently launched Haelium Pharmaceutical Solutions, indicating a focus on expanding their product offerings into the pharmaceutical sector. This new venture presents a potential sales opportunity for partnerships with pharmaceutical companies looking for performance-enhancing materials and specialty ingredients.

Acquisition of Centauri Technologies By acquiring Centauri Technologies, Aurorium has demonstrated a strategic move to enhance their portfolio. This acquisition opens doors for sales teams to reach out to former clients of Centauri Technologies with Aurorium's expanded range of products and services.

Technology-driven approach Aurorium utilizes a robust tech stack including Salesforce, Oracle, and Boomi, highlighting their commitment to leveraging technology for efficiency and innovation. Sales development representatives can capitalize on this by highlighting Aurorium's technologically advanced solutions and platforms to tech-savvy clients.

Closure of plant and decrease in headcount Despite closing some facilities and reducing headcount, Aurorium's restructuring signifies a potential opportunity for sales professionals to engage with the company and offer solutions or services that can support their remaining operations and help streamline processes.

Brand unification and new identity Aurorium's rebranding effort to unify multiple companies under a new identity presents a chance for sales teams to approach potential clients with a fresh perspective. This consolidated brand image can be leveraged to showcase a broader range of product offerings and expertise.