Event Sponsorships ARMA’s monthly events and five active committees present sponsorship and advertising opportunities. Offer tiered event sponsorships, exhibitor slots, digital ads, and co-branded sessions to generate revenue while boosting member value.

Workforce Training Tech ARMA prioritizes workforce development and rapid training with microcredentials, aligning with training providers. Propose LMS integration, online courses, credentialing, and apprenticeship program management for member manufacturers; potential partnerships with local colleges.

Analytics and CRM As a membership-driven nonprofit, ARMA could benefit from a modern CRM and marketing automation to improve member retention and sponsorship ROI. Integrate data with Google Analytics usage and provide dashboards for events, engagement, and committee performance.

Tech Modernization ARMA uses Microsoft 365, Google Workspace, PHP, and basic web protections; opportunity to upgrade website, enhance security and accessibility, implement CMS improvements, and align with nonprofit IT best practices.

Strategic Partnerships ARMA already collaborates with Gardner Business Media, Contrax Austin, TMAC, and SAMA; there is opportunity to expand co-branded events, cross-sell services across associations, and create joint marketing packages to access a broader manufacturing ecosystem.