Acquisition Upsell Leverage United Ag & Turf's acquisition to cross-sell John Deere equipment, parts, and service across the expanded 40-location network, including Austin Turf & Tractor's Texas and New Mexico sites.

Regional Expansion Target customers across Farmers Branch, Marble Falls, Haltom City and Bernalillo with bundled equipment packages, financing options, and service plans to win municipal, commercial landscaping, and agricultural contracts.

Digital Marketing Utilize the existing digital stack (Google Analytics, Google Tag Manager, YouTube) to optimize lead generation for equipment and service sales and offer co-branded marketing campaigns across the dealer network.

Recurring Revenue Promote extended warranties, service contracts, parts subscriptions, and preventive maintenance to convert one-time buyers into recurring revenue streams across the United Ag & Turf umbrella.

Fleet Telematics Offer fleet management and predictive maintenance solutions for turf and agricultural equipment that tie into John Deere products, improving uptime and creating ongoing revenue from service and parts.