Strategic Partnerships AGPC has recently extended its partnership with Supercars through 2029, signaling openness to collaborative sponsorships and event co-promotion. This presents an opportunity to propose allied sponsorships with automotive brands, travel partners, or lifestyle brands seeking prestige alignment with high-profile motorsport audiences.

Brand Activation With Turn 6 designated as In Her Corner and a broader focus on inclusivity, there is potential to propose purpose-driven campaigns, women’s empowerment initiatives, or regional diversity programs that align with AGPC’s branding and FIA partnerships to attract sponsors focused on social impact.

New Revenue Streams Launch of official travel programs for the Motorcycle Grand Prix and ongoing fan engagement initiatives (Wish Program for families) indicate appetite for premium fan experiences. Introduce travel bundles, VIP hospitality, behind-the-scenes access packages, and corporate hospitality offerings tailored to international and national visitors.

Digital & Data Current tech stack includes Google Tag Manager, Adobe Experience Cloud, and tracking pixels, suggesting readiness for data-driven marketing, retargeting, and personalized sponsorship activations. Propose analytics-backed sponsorship packages with measurable ROI, audience segmentation, and cross-channel activation.

Venue & Experience Two marquee events at Albert Park and Phillip Island provide cross-market exposure opportunities for brands seeking national reach. Offer turnkey experiential marketing rights, event activations, and localized merchandising programs aligned with motorsport lifestyle to expand sponsor portfolios.