Strategic Sponsorships AGPC recently extended its partnership with the Supercars Group through 2029, signaling appetite for long-term, cross-sport sponsorships. There are opportunities to propose co-branded activations and sponsorship packages across the Formula 1 Australian Grand Prix and the Australian Motorcycle Grand Prix, leveraging cross-promotions with the Supercars calendar.

Travel & Hospitality The launch of an Official Travel Program for the motorcycle grand prix indicates demand for packaged fan experiences. Sales opportunities include international and domestic travel packages, hotel partnerships, VIP hospitality, and corporate group experiences tied to event weekends.

Social Impact Public commitments to diversity and CSR, including In Her Corner branding and Wish Program, position AGPC as a partner for brands prioritizing women in sport and family support. Prospects include sponsorships aligned with women’s initiatives, charitable activations, and audience engagement programs.

Digital Marketing A mature digital stack featuring programmatic advertising capabilities and data tools enables sponsors to run targeted campaigns, measure impact, and extend reach. Opportunities exist for data-driven sponsorship packages, retargeting, and partnerships with media buyers and agencies.

Fan Experiences AGPC’s marquee events offer broad appeal and immersive experiences, including behind-the-scenes programs and post-event activations. There are strong opportunities to upsell premium hospitality, exclusive access packages, and corporate entertainment options around race weekends.