Expansion into new markets Recent acquisitions of Silk Laser Australia and partnership with Sprout Organic present cross-selling opportunities by introducing new products and services to the existing customer base.

Tech integration for enhanced services Collaboration with HealthEngine for patient appointment management system enhances customer experience and provides a platform to upsell health services and products.

Diversification through partnerships Strategic partnerships with various brands like Priceline, Soul Pattinson Chemist, and Pharmacist Advice offer opportunities for bundled offerings, expanding market reach, and attracting new clientele.

Competitive pricing strategy Acquisition interest from major players like Woolworths and Wesfarmers highlights API's potential value. Utilize competitive bids to negotiate beneficial pricing and partnership terms with key suppliers and customers.

Market share consolidation Expanding the network of over 4000 independent pharmacies creates a broader market presence. Leverage this network to introduce exclusive product lines and secure long-term partnerships for sustained growth.