Australian Wool Innovation Email Format

Non-profit OrganizationsNew South Wales, Australia51-200 Employees

Australian Wool Innovation is a not-for-profit organization owned by more than 60,000 woolgrowers. It directs investments into research and development and marketing across the Australian wool supply chain, from growers through retailers, with the aim of boosting profitability, international competitiveness, and sustainability while expanding demand and market access. Based in Sydney, New South Wales, AWI also owns The Woolmark Company and its Woolmark logo, a globally recognized brand in textiles. The organization operates within the non-profit sector, aligning industry resources to support the wool industry rather than pursuing commercial revenue. A notable recent development is the appointment of Bryan Fry as chief executive in March 2026.

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