Niche Focus Target specific recycling sectors (metal, plastic, paper) with specialized logistics services to differentiate from broader 3PL providers and open doors with customers seeking industry expertise.

Cross Border Leverage Canada and Mexico crossing capability to win cross-border scrap and recycled material shipments, offering end-to-end coverage for regional customers expanding internationally.

Service Breadth Promote a diversified fleet offering including container drayage, dry van, end dump, flatbed and intermodal to handle varied load sizes and material specs, enabling bundled transportation solutions.

Founder credibility Highlight Jordan Strauss’s 15 years in scrap metal brokerage and deep industry network to build trust with potential customers and carriers, shortening onboarding cycles.

Growth Readiness Position as a scalable brokerage with recent market entry and mid-market revenue potential; target mid-market metal, plastic, and paper recyclers who value reliable on-time performance and proactive communication to secure repeat business.