Insights

Growing Franchise Network Auto Magic has expanded rapidly since 2007, establishing franchisees across major metro areas in South Africa, with over 4000 vehicles repaired monthly. This growth indicates significant market penetration and potential for additional franchise or authorized service partners to further increase service capacity.

Technological Edge The company leverages a sophisticated electronic data and repair management system that enhances transparency and efficiency for insurers and brokers. This technological advantage offers opportunities to upsell integrated digital solutions or related data analytics services to industry clients seeking similar efficiencies.

Insurance Industry Focus Auto Magic's primary clients are insurers and brokers who benefit from fair pricing and real-time repair tracking. There is potential to expand sales into new insurance partners or develop tailored digital tools that can be integrated into their existing claims management platforms.

Market Leadership With a unique repair approach that emphasizes transparency and cost reduction, Auto Magic is positioned as a market leader in South Africa’s vehicle repair industry. Sales efforts could focus on positioning complementary industries such as car rental agencies or fleet management companies for strategic partnerships.

Revenue Potential Generating between $25M and $50M in revenue from a sizable workforce, Auto Magic presents multiple opportunities for value-added services, such as advanced vehicle diagnostics, training services, or software enhancements that could boost operational efficiency and customer satisfaction.

Similar companies to Auto Magic

Auto Magic Tech Stack

Auto Magic uses 8 technology products and services including WordPress, Open Graph, Google Maps, and more. Explore Auto Magic's tech stack below.

  • WordPress
    Content Management System
  • Open Graph
    Content Management System
  • Google Maps
    Maps
  • Slider Revolution
    Miscellaneous
  • PHP
    Programming Languages
  • Bootstrap
    UI Frameworks
  • Animate.css
    UI Frameworks
  • Google Analytics
    Web Analytics

Media & News

Auto Magic's Email Address Formats

Auto Magic uses at least 1 format(s):
Auto Magic Email FormatsExamplePercentage
Last@automagic.co.zaDoe@automagic.co.za
50%
Last@automagic.co.zaDoe@automagic.co.za
50%

Frequently Asked Questions

Where is Auto Magic's headquarters located?

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Auto Magic's main headquarters is located at 19 Lakeview Crescent, Kleinfontein Lake office park, Benoni, Gauteng, ZA. The company has employees across 4 continents, including AfricaAsiaNorth America.

What is Auto Magic's official website and social media links?

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Auto Magic's official website is automagic.co.za and has social profiles on LinkedIn.

What is Auto Magic's NAICS code?

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Auto Magic's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Auto Magic have currently?

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As of October 2025, Auto Magic has approximately 374 employees across 4 continents, including AfricaAsiaNorth America. Key team members include Business Owner: A. L.Owner: G. S.Managing Partner: R. S.. Explore Auto Magic's employee directory with LeadIQ.

What industry does Auto Magic belong to?

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Auto Magic operates in the Motor Vehicle Manufacturing industry.

What technology does Auto Magic use?

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Auto Magic's tech stack includes WordPressOpen GraphGoogle MapsSlider RevolutionPHPBootstrapAnimate.cssGoogle Analytics.

What is Auto Magic's email format?

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Auto Magic's email format typically follows the pattern of Last@automagic.co.za. Find more Auto Magic email formats with LeadIQ.

When was Auto Magic founded?

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Auto Magic was founded in 2000.

Auto Magic

Motor Vehicle ManufacturingSouth Africa201-500 Employees

Auto Magic Holdings opened for business some 14 years ago with one operation in Pretoria which was sold to the very first Franchisee very soon thereafter.

For several years thereafter Hein Scheffer developed repair and electronic data capturing and management systems. During this period growth was fairly slow, but during 2007 the Franchise concept became well known for its success and very soon all major metro area open points were sold.

Auto Magic Franchisees now repair over 4000 vehicles every month in South Africa and via our Authorized agent concept we are confident that number will grow substantially in the next few years.

The Auto Magic repair concept is unique in the South African motor body repair industry. 

Repair work is directed from the Franchisor to the Franchisee, using client choice/convenience and this allows Auto Magic to monitor each and every job as it progresses through the repair cycle. 

Each assessment, which is offered free of charge to contracted Insurers and Brokers is checked thoroughly by our internal assessors and in this way we ensure fair an accurate pricing. 
Our electronic data system tracks turn-around times and we are able to further reduce the overall cost of repair by ensuring now waste in rental car usage.
 
Auto Magic’ concept allows Insures and Brokers to do what they do best and to leave the repair cycle to us whilst watching every step of the repair from the comfort of their own desks simply by logging onto our Electronic Platform!

Section iconCompany Overview

Headquarters
19 Lakeview Crescent, Kleinfontein Lake office park, Benoni, Gauteng, ZA
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
2000
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $25M$50M

    Auto Magic's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Auto Magic's revenue is estimated to be in the range of $25M$50M

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