Auto Magic
Motor Vehicle ManufacturingGauteng, South Africa201-500 Employees
Auto Magic Holdings operates in the South African motor vehicle repair sector, coordinating repair work through a franchisor-led network of franchisees. Based in Kempton Park, Gauteng, the company began about 14 years ago with a single operation in Pretoria, and later expanded as the franchise concept gained traction around 2007. It has developed its own electronic data and management systems to track repairs and monitor progress, enabling better oversight of each job. Its model targets insurers and brokers as primary clients, offering free assessments to contracted partners and applying internal checks to ensure fair pricing. The approach seeks to reduce overall repair costs by limiting rental car usage and providing insurers and brokers with remote visibility of the repair process through an electronic platform. Franchisees repair more than 4,000 vehicles each month across South Africa, supported by an authorized agent concept that seeks further growth.
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