Regional footprint Auto Select operates 12 auto shops across multiple Wisconsin markets including Appleton, Green Bay, Hortonville, Neenah, Shawano, Stevens Point and Weston. This regional concentration presents opportunities to upsell cross-region service bundles, loyalty programs, and regionalized marketing partnerships with local fleets and insurance providers.

Mid-market scale With 51-200 employees and annual revenue in the $25M–$50M range, Auto Select sits in the mid-market segment where there is room for enterprise-style service agreements, preventive maintenance programs for small to medium fleets, and scalable service plans that can be shared across shops.

Service and tires Specialization in repair, maintenance, and tires indicates potential for bundled offerings, tire management programs, and recurring revenue through tire subscriptions or maintenance Packages, appealing to both consumer households and small fleet operators.

Digital enablement Engagement with performance marketing, analytics, and recruitment platforms suggests openness to digital sales motions, online appointment optimizations, and customer lifecycle campaigns. There is an opportunity to leverage data-driven upsell cues for maintenance, warranties, and service alerts.

Strategic partnerships To fuel growth, Auto Select could pursue partnerships with local insurance providers, fleet managers, and automotive suppliers, aligning on service-consultation times, warranty coverage, and preventive maintenance incentives to win more owned and referral business.