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Insights

Market Standing Auto Trader is the longstanding leader in the Dutch automotive market with a large audience and significant online presence, presenting a durable platform for broad automotive advertising and lead generation opportunities.

Scale and Reach With over 220,000 listed vehicles and monthly site visits exceeding two million, there is a substantial pool of potential buyers and sellers to target with enhanced ad tech, data partnerships, and premium listing solutions.

Tech Stack Alignment Utilize existing ad tech and cloud infrastructure (Criteo, Microsoft Advertising, Prebid, AWS) to offer integrated performance marketing solutions, data-driven retargeting, and scalable hosting for marketing campaigns.

Growth Opportunites The company's revenue tier and family of peers indicate a competitive landscape; opportunities exist for higher-margin solutions such as advanced analytics, attribution, and strategic partnerships to monetize user journeys.

Strategic Partnerships Leverage Auto Trader’s status within the Sanoma Media Netherlands ecosystem to position cross-media packages, sponsorships, and premium content integrations that amplify reach for automotive brands and dealers.

Similar companies to Auto Trader

Auto Trader Tech Stack

Auto Trader uses 8 technology products and services including Criteo, Microsoft Advertising, Prebid, and more. Explore Auto Trader's tech stack below.

Auto Trader's Email Address Formats

Auto Trader uses at least 4 email formats:
Auto Trader Email FormatsExamplePercentage
First.Last@autotrader.nlJohn.Doe@autotrader.nl
94%
FLast@autotrader.nlJDoe@autotrader.nl
3%
F.Last@autotrader.nlJ.Doe@autotrader.nl
2%
FMiddleLast@autotrader.nlJMichaelDoe@autotrader.nl
1%

Frequently Asked Questions

What is Auto Trader's phone number?

Minus sign iconPlus sign icon You can contact Auto Trader's main corporate office by phone at
+31-88-751-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Auto Trader's official website and social media links?

Minus sign iconPlus sign iconAuto Trader's official website is autotrader.nl and has social profiles on LinkedIn.

How much revenue does Auto Trader generate?

Minus sign iconPlus sign icon As of October 2026, Auto Trader's annual revenue is estimated to be $250M - $500M.

What is Auto Trader's NAICS code?

Minus sign iconPlus sign iconAuto Trader's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Auto Trader have currently?

Minus sign iconPlus sign iconAs of October 2026, Auto Trader has approximately 575 employees across 6 continents, including Europe, North America and Africa. Key team members include Chief Executive Officer: A. P., Head Of Sales Cars: P. B. and Head Of Marketing: R. B. Explore Auto Trader's employee directory with LeadIQ.

What industry does Auto Trader belong to?

Minus sign iconPlus sign iconAuto Trader operates in the Motor Vehicle Manufacturing industry.

What technology does Auto Trader use?

Minus sign iconPlus sign iconAuto Trader's tech stack includes Criteo, Microsoft Advertising, Prebid, Amazon Web Services, Amazon CloudFront, Open Graph, Microsoft 365 and Google Tag Manager.

What is Auto Trader's email format?

Minus sign iconPlus sign iconAuto Trader's email format typically follows the pattern of First.Last@autotrader.nl. Find more Auto Trader email formats with LeadIQ.

When was Auto Trader founded?

Minus sign iconPlus sign iconAuto Trader was founded in 1992.
Auto Trader logo

Auto Trader

Motor Vehicle ManufacturingNorth Holland, Netherlands501-1000 Employees

Auto Trader is one of the oldest and largest partners for automotive businesses, tracing its origins to 1992. Its portal, AutoTrader.nl, provides access to a large inventory that includes more than 220,000 new and used vehicles, motorcycles, classics, and commercial vehicles, attracting more than two million visits each month. The company is based in Hoofddorp, North Holland, and has been part of the Sanoma Media Netherlands group since 2008.

Its customer base comprises automotive dealers and private buyers and sellers looking to connect and transact, with the site serving as a marketplace and exposure channel. Within the automotive industry, Auto Trader is positioned as a trusted, established partner that bridges supply and demand through its online portal.

Section iconCompany Overview

Phone number
+31-88-751-****
Website
autotrader.nl
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1992
Employees
501-1000

Section iconFunding & Financials

  • $250M - $500M

    Auto Trader's revenue is estimated to be in the range of $250M - $500M

Company Leadership

  • Chief Executive Officer at Auto Trader
    A. P.
    Chief Executive Officer
    Mobile Phone
  • Head Of Sales Cars at Auto Trader
    P. B.
    Head Of Sales Cars
    Mobile Phone
  • Head Of Marketing at Auto Trader
    R. B.
    Head Of Marketing
    Mobile Phone
  • Owner at Auto Trader
    C. O.
    Owner
    Mobile Phone
  • Owner at Auto Trader
    A. S.
    Owner
    Mobile Phone

Employee Directory

  • Owner at Auto Trader
    M. H.
    Owner
    Mobile Phone
  • Chief Executive Officer at Auto Trader
    A. P.
    Chief Executive Officer
    Mobile Phone
  • Business Owner at Auto Trader
    N. C.
    Business Owner
    Mobile Phone
  • Owner at Auto Trader
    J. V. P.
    Owner
    Mobile Phone
  • Owner at Auto Trader
    J. M.
    Owner
    Mobile Phone

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